Red Ridge’s successful strategy
It’s a long way from the sandhills of Central West Queensland to the runways of Queen Street Mall. But Indigenous not-for-profit Red Ridge has made the journey, showcasing their unique designs during 2023 Brisbane Fashion Month.
Red Ridge was born from a desire to bring arts to the outback. They wanted to directly impact and support the community and tell their stories to a broader audience.
Red Ridge the Label celebrates central western Queensland Aboriginal artists by applying their work to fashion garments ready for commercial sale.
Their strategy has paid off.
They have been popular designers on catwalks around the country. Most recently, they presented their clothing line as part of the Brisbane Designer Showcase that was open to the public during Fashion Month in October 2023.
Canvas to Catwalk
In 2022, Red Ridge the Label received $60,000 in funding for their Canvas to Catwalk project as part of the Advance Queensland Regional Futures Collaborative Projects initiative.
Advance Queensland Regional Lead Helen Burrell said the event during Brisbane Fashion Month was a huge success and a culmination of the Canvas to Catwalk project.
‘There wasn’t a spare seat in the crowd, with everyone appreciating the talent and stunning fashions on display, and a lot of applause and great engagement before and after the show.’
The Advance Queensland Regional Futures Collaborative Projects program supports regional innovation leaders like Red Ridge, encouraging collaboration with partners to unlock Queensland’s economic potential.
A collaborative project should aim to:
- provide tangible benefits to regional communities
- support regional strengths and/or emerging industries
- realise potential and remove barriers targeting issues of regional significance
- increase the regional ecosystem’s capability and contribute to its future prosperity and resilience.
Find out more about the Regional Futures — Collaborative Projects.
Last updated: 16 May 2024