Media and storytelling resource kits

Telling your stories

Innovation is as big a part of Queensland culture as sport and beaches. Telling your innovation story to the world is good news for you — and Queensland. It spreads the message and encourages others to think big.

To support Queensland’s entrepreneurs and innovators, we’ve produced two kits.

Explore the Media release resource kit

In the Media release resource kit (PDF, 2MB) you’ll find useful information about:

• where Australians get their news
• what innovation stories Queenslanders find interesting
• five key questions to ask yourself
• the importance of managing your brand
• the basics of writing a media release
• how to pitch your story

As well as providing a good introduction to dealing with the media, the kit also tells you what not to do.

Explore the Storytelling resource kit

In the Storytelling resource kit (PDF, 1MB) you’ll find expert advice about shaping your innovation story into a powerful message:

• key questions to ask yourself
• always remember your audience
• the elements of storytelling
• stagecraft
• practice makes perfect

The Queensland innovation story has many authors and your story is unique. When you tell your story in the best way you can, people will listen.