Dennis Fay, a Torres Strait Islander from Badu Island, has turned his passion for spearfishing into a groundbreaking social enterprise that blends marine conservation, technology, and cultural storytelling.
Founded in 2017, Salty Monkeys has evolved from adventure videos to a multifaceted organisation addressing environmental challenges while celebrating Indigenous culture. The startup is pioneering innovative approaches to marine conservation through strategic partnerships and cutting-edge technology.
Technological solutions for ocean health
In partnership with Torres Strait Island Regional Council and KJR, an Australian software engineering consultancy, Salty Monkeys has received $200,000 in funding through Advance Queensland's Collaborative Projects to support the development of a groundbreaking service in the Torres Strait.
The revolutionary marine debris monitoring system, utilises drones and artificial intelligence to assess reef health impacts, evaluate pollution clean-up interventions, create local employment opportunities, and develop a sustainable waste management model. KJR, known for its work with Indigenous organisations using drones and AI to locate rock art, is bringing its technological expertise to this initiative that aims to accelerate economic diversification in the region,
This latest project builds on previous support from Advance Queensland’s Deadly Deals to Salty Monkeys to develop ecofinZ, flippers made from plastic debris collected from the Torres Strait Islands
Beyond apparel: cultural expression and environmental impact
Salty Monkeys’ mission extends far beyond clothing. Their apparel features designs by First Nations artists, as well as the company running youth leadership programs, conducting marine safety workshops.
A vision of sustainable change
Fay's vision positions Salty Monkeys as a global brand that champions environmental sustainability and Indigenous creativity. From humble beginnings at a local dive shop to a technology-driven enterprise, the organisation demonstrates how innovative thinking can drive meaningful social and environmental transformation.
By integrating technology, cultural storytelling, and conservation efforts, Salty Monkeys is creating a powerful model of Indigenous-led environmental stewardship. Together, these efforts embed First Nations culture and enhance the region's appeal to tourists who value sustainability, and environmental conservation.
Advance Queensland: supporting Aboriginal and Torres Strait Islander innovation and pathways
Advance Queensland is committed to creating pathways for Aboriginal and Torres Strait Islander businesses.
Discover more about First Nations Innovation Acceleration Program, managed by First Australians Capital helping to accelerate the growth of established First Nations businesses in Queensland.
Last updated: 04 Apr 2025