LimeHub: where marketing, innovation and technology meet

Raine Gaisford is the Queensland female founder of LimeHub, an innovation-driven digital and design agency.   

With expertise across the marketing and technology spectrum, LimeHub is uniquely positioned to help businesses innovate, differentiate and grow.   

Established in 2018, LimeHub has gone from strength to strength – they’ve not only survived COVID-19, but Raine and her team have also launched a brand automation tool, Brander by LimeHub.   

We chatted to Raine recently about LimeHub and her journey as a Queensland female founder.  

Can you tell us a little bit about your business?  

LimeHub is an innovation-driven Digital and Design Agency. First, we create, and then we promote. With expertise across the marketing and technology spectrum, we are uniquely positioned to help businesses innovate, differentiate, and grow.   

What inspired you to start your business?  

When marketing and technology come together, anything is possible. But often creatives and technologists don’t always speak the same language. Having worked with some of the largest technology companies in the world and experiencing firsthand this universal challenge, I sought to bridge this gap by creating LimeHub.   

What milestones have you reached?  

We survived COVID-19! And in only our second year of business! While we certainly took a hit, we used the time productively to reinforce our foundations and prepare for recovery and growth. Since then, we have grown, and while we are still a digital-first agency, we have opened an office in Melbourne as some of our team were keen to go back to a hybrid working environment.   

What business achievements are you most proud of to date?  

If surviving COVID-19 wasn’t enough, we are really proud to have been shortlisted twice for the Ignite Ideas Fund for our brand automation tool, Brander by LimeHub. While we weren’t ultimately successful due to product development gaps, we have confidence of the demand of the product once it’s fully developed.   

Have you participated in any Advance Queensland programs, or received any support from Advance Queensland to date?  

I recently took part in the Empower Queensland program in partnership with Entrepreneur Futures Network (EFN), which has really helped to refocus my strategic goals for LimeHub.  

What’s your advice for other female entrepreneurs and businesses starting out on their entrepreneurship journey?  
Starting a business is really hard! There is so much to learn, and the first two years feel like a constant failure and a money pit. But it gets easier once the momentum starts and it’s totally worth the effort and pain of the early years. Trust your instincts – when people give you advice that feels wrong, even if other businesses have demonstrated success this way, remember that doing things differently is the key to innovation and differentiation. There are many ways to succeed – do it your way.   

Last updated 28 Sep, 2022
Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0) ( )