Generating digital skills in Bundaberg

Social media professional, Dan Willersdorf has worked with social media since Facebook advertising began in 2012. Today, Dan shares his expert knowledge to help his community become digitally-savvy.


Dan Willersdorf

Dan works with businesses in the Bundaberg and Wide Bay Burnett region, helping them harness opportunities offered by social media. His social media consultancy company, Wide Reach Social Media, helps local organisations improve their business by taking advantage of social media.

He also works with the local Bundaberg council to spread the digital economy message, edits the Social Media Success Magazine and tours his Social Roadshow along Australia’s East Coast. He also co-founded The Generator, Bundaberg’s first coworking space where he regularly shares his expertise through presentations and workshops.

Dan’s hard work has earned him a place as an Advance Queensland Community Digital Champion.

We caught up with Dan to find out how he actively helps his local community turn their business ideas into reality using social media.

Tell us about The Generator. What made you decide to take the plunge and make it happen?

A friend worked at a coworking space during an overseas trip. She returned from her trip energised by the experience, but she also got a heap of work done while she was over there. It showed the value of coworking spaces, how they can boost productivity and how they would work in Australia.

At the time, there was a lack of shared and inspiring workplaces in my local community, and I saw the potential to start something similar in Bundaberg.

My two business partners, Eleanor and Rahel, and I opened the doors to The Generator in January 2017, and now we’re a diverse community of entrepreneurs, graphic design professionals, writers, marketing creatives, lawyers, photographers, and more.

What excites you about the work you’re doing?

My work is all about helping people create new, innovative ideas and follow these through to completion. I love encouraging people and using my experience to help them turn great ideas into reality.

How do you make good ideas happen?

Take action! Prioritise and plan first, and don’t spend too long talking about it! You can’t talk and do at the same time.


Dan at work at The Generator, the Bundaberg coworking space he co-founded in January 2017

Your business, Wide Reach Social Media, helps business owners take advantage of social media. What potential does social media have for Queensland business owners?

Social media is a very effective medium for people to communicate their idea, whether it’s a business, product or service, out into the market. Social media opens the door for business owners to access a whole new customer market. Business owners can use social media to promote their product to their specific target market.

What motivated you to become an Advance Queensland Community Digital Champion?

I often felt frustrated when business owners weren’t getting their innovative products or services in front of the people whose lives could be genuinely improved by using them. As a Digital Champion I can inspire people to explore social media and other channels on the web to get the best outcomes for their business.

What drives you to want to make Bundaberg better?

Bundaberg is a great place to live, with a great community of people, where great things happen. If people can connect and collaborate more, even greater things will happen.

What does digital literacy mean to you?

Digital literacy allows people to harness digital tools that can help them achieve their goals.

What is your advice to people who want to improve their digital literacy?

Start! Make a start and make mistakes, then learn through your experience. Even though it may seem scary at first, the more you practice, the more skills you’ll develop and the easier it will get.

Read more about the Advance Queensland Community Digital Champions program, and find champs in your community who are helping Queenslanders understand and participate in the digital economy.

Last updated 18 Jul, 2018
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