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Data management innovators grow small business

With an industry worth US$57 billion per annum, data analytics is big business—and one that is dominated by technology supporting large corporations with the means and expertise to effectively implement data-driven decision making.

This leaves 95% of the world's businesses—small to medium enterprises—to try and compete in a global market without the necessary data management products designed to suit their workflow.

Created specifically for small businesses and non-specialist teams, is a cloud-based data management, analysis and visualisation platform, where users can collaboratively share, manage, analyse and visualise data with the broader team.

The key innovations of are having all the functionality in one place and the ability to create live webpages (Data Pages) without a single line of code. is a tool that allows multiple people with different skill sets to have access to the same information—there is no need to export and import into different platforms and there is nothing to download.

Funds to further advance have been provided under the Advance Queensland Knowledge Transfer Partnerships (KTP) program. The program encourages Queensland-based innovation by creating partnerships between small businesses and universities to exchange knowledge and ideas.

"Since receiving the $48,000 KTP funding, a Queensland University of Technology (QUT) Software Architecture Masters graduate Viet Phung has helped deliver the Data visualisation and publishing functionality of the Data Pages," Managing Director Dr Nick Marsh said.

In an exciting multiplier effect, has partnered with Professor Richi Nayak of QUT for a series of pilot projects where final year data analyst students are analysing business related data sets published on the Queensland Government Open Data Portal. The students will publish the results of their analysis as live web pages featuring data visualisations produced with Truii. In future years the plan is to expand the projects so that QUT masters students partner directly with small business to focus on real world data-driven decision making.

It's a win-win scenario with the students gaining real-world experience and the small businesses gaining access to innovative data analytics.

"The idea here is to give QUT final year students contact with the real world and for small business to get a taste for data-driven decision making at no cost to the business," Dr Marsh said.

"The benefit for is to work closely with users to help both refine existing functionality and add new features that can support small business. The longer-term benefits of the KTP inspired collaboration with QUT is a mutually benefitial engagement between cutting edge research and real world industry application. This helps research stay connected and helps to stay on the front of the curve of innovative data analytics and data visualisation approaches."

Find out more about the KTP program.

Knowledge Transfer Program graduate Viet Phung and TRUII Managing Director, Dr Nick Marsh.

Knowledge Transfer Program graduate Viet Phung and TRUII Managing Director, Dr Nick Marsh.

Further information

Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0)
Last updated
18 July, 2017

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