Paddock to Plate - Successfully transforming agricultural resources into food tourism experiences

The webinar will be discussing the keys for regional communities wishing to successfully transform agricultural resources into food tourism experiences.

Dr Michelle Thompson is a lecturer in Tourism at Central Queensland University, Cairns. Her research interests focus on aspects of regional tourism, particularly the development of natural, agricultural, food and cultural tourism experiences in regional areas.

​The webinar will be discussing the keys for regional communities wishing to successfully transform agricultural resources into food tourism experiences. In particular the six critical steps in that transition: understanding the local geography and what the landscape can provide both agriculturally and for tourism, as well as proximity to target markets; ability to adopt innovation; passionate and motivated people; a community culture that supports change; developing a regional brand that appeals to tourists; and tapping into a collaborative network that can provide the specialist skills and expertise needed.

Time: 1.00pm

Last updated 29 Jul, 2019
Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0) ( http://creativecommons.org/licenses/by-nd/3.0/au/ )
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