Consumer Led Design for Business Growth

This seminar extends to highlight the importance of and methods to identifying your consumers’ needs and behaviours in shaping the best product/service fit.

Dr Julienne Seynard, Senior Lecturer Griffith Business Strategy and Innovation and Rowan Lamont, Head of Strategy, Designworks will offer key insights on:

  • How to incorporate design thinking techniques to better understand your consumers in shaping product/service offerings.
  • How this shifts your marketing model in helping to understand your target audience and reach their needs.

Join us in active networking and hear the knowledge and experiences of our experts on the importance of knowing consumers behaviour in the growth of your business. 

This is a free event, everyone is welcome, registration is essential.   

Last updated 05 Apr, 2019
Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0) ( )

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