Technology and innovation prove to be the perfect fit for fashion at your fingertips

Mon, 22/02/2021 - 12:00

While shopping online boasts the benefits of convenience, the flipside can often mean the parcel that arrives is not quite the right fit for your taste or body type.

Queensland company PUCTTO are on a mission to put the confidence back into purchasing an outfit online. This female founded, Brisbane tech company have developed an interactive platform that will not only transform the online fashion and retail sector but also help Queenslanders buy confidently online.

Their innovative try-before-you-buy fashion platform is taking the guess work out of online shopping, helping consumers navigate the online retail market while providing a modern hub to showcase the wonderfully creative fashion retail, design and events scene here in Queensland. 

We caught up PUCTTO’S founders Belinda Scott and Crystal McGregor to learn more about their innovation and how the Ignite Ideas Fund will help their business grow.

What inspired you to start your business?

Shopping online is different than in person, you can’t see what products look like on you, or get feedback from friends.

Original founder, Belinda Scott was an Art Director for a women’s fashion magazine and a big online shopper. She wanted to see what she looked like, rather than seeing the outfit only on the magazine models.

PUCTTO has created the technology that lets shoppers visualise fashion on a photo of themselves. Being able to play with fashion, view complete outfits and share looks with friends, PUCTTO helps shoppers make decisions with confidence. While for fashion retailers, getting personal with customers equates to converted sales and decreased returns. 

 What milestones have been reached?

The PUCTTO team has prototyped and developed the technology, we have secured an Australian Innovation Patent, raised pre-seed capital, built a global advisory team and secured our first paying customer. 

What achievements are you most proud of to date? 

With very few female founders able to secure capital from investors, both Belinda and I were excited and grateful to secure capital from Brisbane Angels in late 2020.

What are your business goals over the next 12-24 months?

Our goals over the next 12 – 24 months include launching our technology as a Shopify App and integrate into digital magazines. We also plan on scaling the customer base of online retailers throughout the Australian and US markets and expanding the team with roles in business development.

How will you use your Ignite Ideas funding?

Our Ignite Ideas funding will support the commercialisation of PUCTTO, by supporting us in exhibit at leading fashion events, retail tech webinars, collaborations with peak industry partners as well as provide opportunities for expansion of our existing sales channels. 

How will this funding assist your business to grow and/or create jobs?

There is a significant opportunity to expand our business as a global technology company. We anticipate the creation of positions to support the commercialisation project and national scaling of PUCTTO. These positions would initially focus on marketing, sales and administration within the business. Furthermore, we anticipate that the success of the project will drive revenue for Queensland businesses, which will, in turn create employment opportunities within the industry. 

Why would you recommend applying for Advance Queensland programs such as the Ignite Ideas Fund?

Accessing the capital needed for start-up tech companies is extremely difficult. As a founder you want to get your product to market as soon as possible, find product market fit, acquire customers and scale. The support of the Queensland Government and Ignite Ideas Fund means we can accelerate growth faster and explore more market options, right now. 

What other support have you received from Advance Queensland or the Queensland Government?

At PUCTTO, we make the most of any opportunity - free webinars, network events, the latest published information and business support. Every bit helps on the journey.

Why is it important to support Queensland businesses, innovators and entrepreneurs?

Innovation is a key driver of economic success. The more we can support the people behind innovation, the faster and more advanced the innovation ecosystem becomes. As founders, we feed our experiences, skills and global networks into the ecosystem, strengthening businesses, innovators and entrepreneurs within Queensland.

What’s your advice for other entrepreneurs and businesses starting out on their innovation journey?

Anyone on an innovation journey will understand the resilience, persistence, motivation and grit you need to keep going each day. Your mental, physical and emotional health is your biggest asset to the business. Our advice is to take care of yourself first.

Last updated 22 Feb, 2021
Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0) ( http://creativecommons.org/licenses/by-nd/3.0/au/ )
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