Nourish’d is on a mission to improve the health of Australians, one delicious meal at a time, with their innovative approach to recipe creation and service delivery.
Based in Brisbane, this female-led business provides a range of healthy, nutritionist approved meals delivered fresh to your door, saving time and money on food preparation – and it’s not just for the most privileged of us. Nourish’d is a registered NDIS provider and is proud to be supporting hundreds of Australians living with disabilities to achieve their health and independence goals.
Co-Founder Abbey Cameron said what started out as a Sunday afternoon idea has grown into a successful and profitable business.
“In 2014, my co-founder (and husband) and I were contemplating another Sunday lost to the bane of all healthy eaters – weekly food prep,” Abbey said.
“The deceptively long process between markets, butchers, and a trip to the local health food grocer, followed by hours spent in the kitchen trying to come up with new ways to make large batches of food that don’t all taste the same, left us wondering if there was a better way.
“There began the search for a food delivery service that didn’t supply meals full of processed carbohydrates, added sugar, preservatives and ingredients you’ve never even heard of. To our surprise, no such service existed and that is where the idea for Nourish’d began.”
Since then, Nourish’d has been on a high growth trajectory but as Abbey points out, the journey to success has not always been easy.
“The Nourish’d that exists today has been more than six years in the making. The concept of an overnight success – it just doesn’t exist,” Abbey said.
“From living in my parent’s house on one small salary, to facing business closure twice, to hiring and firing and the emotional toll of redundancies – we were regularly wanting to quit and go back to a ‘real job’.
“While this tested us, it was also the driver of our success.”
Today, Nourish’d is a seven-figure business that is on track to eight figures. They are 100% family owned, have no debt and are home to a team of 10 employees – and are proud to be able to keep hiring during a global pandemic that is seeing thousands lose jobs.
In 2019, Abbey participated in the Advance Queensland Advisory Board Centre Female Founders program to gain a deeper understanding of support options for her high growth business.
Fast forward to March 2020 and this support has seen Abbey ready to implement an Advisory Board.
“When we began the process of putting our Advisory Board together, we were really in a pivotal moment in time – literally that first introductory meeting with Jan Easton and our Advisory Board Chair David Nash, was the first day that COVID-19 made a significant impact on our business,” Abbey said.
“Suddenly, we had grown 60 percent overnight and our steady creep towards the next stage of business had been rocketed into reality.
“Directions, strategies and realities that we expected to be far off discussions, were now needed fast to ensure that not only the solid foundation we had built over the past six years still held up, but also that we would be able to build on it, at such an intense rate.
“We are less than halfway through our first year with a board, and we can already see significant benefits and it has given us a level of confidence we really needed.
“We now have people that work with us to bring some of our more unconventional ideas for the brand to life, people that challenge our thinking and support our decisions with educated and insightful input.
“The Advisory Board Centre has supported us not just in putting a Board together, but in putting the right Board together.
“Our insistence on female and disability representation on our Advisory Board was both welcomed and endorsed – and it gives us confidence that the future of advisory boards in Australia will be diverse and representative of our society as a whole.”