With more than 20 years in the industry, it’s still ‘Game On’ for Queensland company Battlefield Sports and their thrilling real-world entertainment.
This Logan-based company have revolutionised live-action gaming with their award-winning, innovative laser tag equipment that entertains gamers across the globe.
Founded by software engineer Peter and his marketing-wizz wife Nicole Lander, this powerhouse couple are recognised as both pioneers and world-wide industry leaders for outdoor laser tag.
Since becoming the first company to commercialise outdoor laser tag, Battlefield Sports have exported to more than 55 countries and now have a network of dedicated live-gaming supports across the globe.
Their innovative live-gaming equipment, which includes wearable technology, is available at more than 500 venues across Australia, the UK, Europe, USA and Asia and has been featured at large-scale gaming conventions, exhibitions and events.
According to Nicole, Advance Queensland support has played a vital role in helping them scaleup and expand their service offering.
“The Advance Queensland Ignite Ideas Fund has helped us diversify. It helped us launch wearable technology to international markets as well as expand our offering of more scenario-based and fantasy gaming,” Nicole said.
“In 2019, we exhibited our equipment at nationally recognised trade shows in Australia and hosted the International Live Gaming event which attracted delegates from the United Kingdom, Denmark, Belgium, and Spain.
“In the USA, our equipment has been commissioned for a multi-day, live action role-play experience on a sci-fi theme set for the decommissioned USS Edson Forrest Sherman-Class Destroyer.
“Our equipment has also been supplied to Thorpe Park (UK) for a thrilling interactive zombie game experience and for Denmark’s coming-of-age celebration Blue Monday which saw 1,400 students interacting with our innovative, live-gaming experiences.”
Battlefield Sports supplies the best in live-gaming equipment, software and support for a range of gaming genres but what really sets them apart is their genuine love of gaming and commitment to seeing other lifestyle businesses innovate and succeed using their complete live-gaming system.
Their passion and innovative approach to gaming means businesses are also spoiled for choice and can select the system that best suits their budget, preferences and business objectives – whether that be focused on traditional family-friendly indoor arena games, the latest popular live games like Battle Royale, live multi-phase scenarios similar to Call of Duty or even fantasy genres equipped with replica swords and crossbows.
While 2020 has not been short of certain challenges for Queensland, Nicole is optimistic about our innovation community.
“This year has been one like no other, and while challenging, it has also offered an opportunity for Queensland’s innovation ecosystem to demonstrate resilience. It has also shown the importance of government support,” Nicole said.
“I think business and government have done a good job of working in tandem, helping each other and pulling together during this challenging time.
“It has shown us the true value of personal grit, determination and persistence as well as the importance of reaching out for government assistance, leaving us more hopeful for the future.”